As a respected world leader in advanced asset management systems since 2000, AssetFinda outgrew their current brand, identity and message. With considerable advances in their Asset management technology the communication no longer matched the sophistication of the offering, and they were in need for a rebrand.

The key benefit of asset management is that assists clients in making costly decisions on when to fix or replace degrading assets. “See tomorrow. Today” was created to reflect this concept and the brand was developed around this idea. For nearly a decade the identity has stood strong and lived through many acquisitions and mergers.