Cameron’s Kitchen was only six months into trading when they realised their brand and positioning was not reflecting their intensions to provide customers a quality offering within the Ready to Eat Meals sector.
Following a review of operations, capability, unique qualities and potential for differentiation, BrandFormation advocated for a Brand, Culture and Activation solution to ignite personality and passion into the business that would flow from the cutting board in the kitchen, to the dining tables of homes around Australia.
In action, the new brand celebrates food in all it’s vibrancy. ‘Colourful is the new taste of food!’ Ingenious! Food is colourful. And it bodes well with the international message - ‘Eat the rainbow’, which promotes people to eat a variety of colourful food for better health and wellbeing.
Cameron’s Kitchen now has a unique differentiator in its customer experience.