CREATIVE

100 Years Made for Life

Toshiba

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The “100 Years Made for Life” campaign was designed to renew global confidence in the company’s medical technology. This uniquely different campaign was developed from an emotive perspective to connect people with newer, safer technology that is saving lives.

A double exposure concept was designed to be viewed within the human form to visually connect people with the life-saving capacity of the technology, as well as Toshiba’s commitment to healthcare.
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Scope

Campaign
Brand identity
Video
Environment

The “100 Years Made for Life” campaign was designed to renew global confidence in the company’s medical technology. This uniquely different campaign was developed from an emotive perspective to connect people with newer, safer technology that is saving lives.

A double exposure concept was designed to be viewed within the human form to visually connect people with the life-saving capacity of the technology, as well as Toshiba’s commitment to healthcare.

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