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Wanngu

Wanngu Nutraceutical Products are a holistically based natural health company offering organically derived supplements promoting optimum human performance and wellbeing.

Australian based with an emphasis on home-grown indigenous integration, Wanngu are taking on the domestic and international health supplement world with a core target market of China, due to its burgeoning middle class who have an insatiable demand for a greater choice of quality health products.

Wanngu needed a naturally Australian tone to its brand identity and communications to capitalise on its international reputation as being ‘clean and green’ with abundant natural resources, a world-class health industry and stringent quality control regulations. This will set it apart in a market flooded with a range of similar health products derived from all corners of the globe.

Scope

Brand strategy
Brand identity
Product packaging
Marketing collateral
Advertising
Environment

Wanngu Nutraceutical Products are a holistically based natural health company offering organically derived supplements promoting optimum human performance and wellbeing.

Australian based with an emphasis on home-grown indigenous integration, Wanngu are taking on the domestic and international health supplement world with a core target market of China, due to its burgeoning middle class who have an insatiable demand for a greater choice of quality health products.

Wanngu needed a naturally Australian tone to its brand identity and communications to capitalise on its international reputation as being ‘clean and green’ with abundant natural resources, a world-class health industry and stringent quality control regulations. This will set it apart in a market flooded with a range of similar health products derived from all corners of the globe.