Old to young @ Young St

Young St Arcade

By taking traditional ideas of an (Arcade) and giving it a fresh (Young) view, we begin to redefine the shopping experience for this development. A fusion of old meets new, outside meets inside, challenging existing preconceived ideas and redefining a new experience.

This was done by borrowing elements from traditional ideas of an arcade and revising them in a way that creates something new, unexpected and non-traditional.

By capitalising on elements of yesteryear, from the traditional ideas of an arcade to the nostalgic imagery that captures the imagination.

Revising the past and combining it with all the design and luxury of modern day living created something new, unexpected and iconic.

Scope

Brand strategy
Brand identity
Marketing collateral
Environment

By taking traditional ideas of an (Arcade) and giving it a fresh (Young) view, we begin to redefine the shopping experience for this development. A fusion of old meets new, outside meets inside, challenging existing preconceived ideas and redefining a new experience.

This was done by borrowing elements from traditional ideas of an arcade and revising them in a way that creates something new, unexpected and non-traditional.

By capitalising on elements of yesteryear, from the traditional ideas of an arcade to the nostalgic imagery that captures the imagination.

Revising the past and combining it with all the design and luxury of modern day living created something new, unexpected and iconic.